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A royal Insight into data analytics

Insight researchers were part of the delegation that welcomed Britain’s Prince Charles and the Duchess of Cornwall Camilla Parker-Bowles to the NUI Galway campus on Tuesday.

The elements of a research showcase were specially selected to reflect areas that are of interest to the Prince and the Duchess. While data analytics may not seem like an obvious choice, two Insight projects were put forward as a demonstration of how big data can enhance our experience and understanding of the arts.

The Insight researchers discussed their role in the Abbey Theatre Digital Archive Project. Insight at NUI Galway is using advanced technologies to make this priceless resource accessible to as broad an audience as possible. The process also allows us to uncover previously unknown knowledge such as connections between actors and directors during the theatre’s history.

They also showed how they are using their advanced text analytics to enable Kenny’s bookshop in Galway to present information about their vast book collection more intuitively on This is helping the business to compete globally against giants such as Amazon.

"It was a great honour to meet the Their Royal Highnesses yesterday," said Insight CEO Oliver Daniels. "The possibilities of data analytics extend far beyond science and technology. Insight's research is about enhancing society as a whole and it was wonderful to be able to demonstrate that."