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Why is internet search the same now as it was 25 years ago? Prof Alan Smeaton writes

Insight's Professor Alan Smeaton has written an interesting piece for RTE's Brainstorm explaining why internet searches have not changed or improved for the user in the past 25 years. In the piece Professor Smeaton writes, "Those of us who care about the quality of searching know that there are better ways to search the internet. Currently, there is no carry-over from one search to the next, even from the same person at the same time and on the same device. If you are struggling to find something that you know exists, maybe because you saw it previously, internet search engines won’t connect your repeated searches as you struggle.That is because the business model is to serve fast, advertising-laden results, not to make intelligent connections from search to search." You can read the full article here.