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Product Recommendation for Small-Scale Retailers

Authors: 

Marius Kaminskas, Derek Bridge, Franclin Foping, Donogh Roche

Publication Type: 
Refereed Conference Meeting Proceeding
Abstract: 
Product recommendation in e-commerce is a widely applied technique which has been shown to bring benefits in both product sales and customer satisfaction. In this work we address a particular product recommendation setting — small-scale retail websites where the small amount of returning customers makes traditional user-centric personalization techniques inapplicable. We apply an item-centric product recommendation strategy which combines two well-known methods – association rules and text-based similarity – and demonstrate the effectiveness of the approach through two evaluation studies with real customer data.
Conference Name: 
16th International Conference on Electronic Commerce and Web Technologies - EC-Web 2015
Digital Object Identifer (DOI): 
10.1007/978-3-319-27729-5_2
Publication Date: 
30/12/2015
Pages: 
17-29
Conference Location: 
Spain
Research Group: 
Institution: 
National University of Ireland, Cork (UCC)
Open access repository: 
No