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Children’s everyday exposure to food marketing: an objective analysis using wearable cameras

Authors: 

Louise Signal, James Stanley, Moira Smith, Michelle Barr, Tim Chambers, Jiang Zhou, Aaron Duane, Cathal Gurrin, Alan Smeaton, Christina McKerchar, Amber Pearson, Janet Hoek, Gabrielle Jenkin, Cliona Ni Mhurchu

Publication Type: 
Refereed Original Article
Abstract: 
Over the past three decades the global prevalence of childhood overweight and obesity has increased by 47%. Marketing of energy-dense nutrient-poor foods and beverages contributes to this worldwide increase. Previous research on food marketing to children largely uses self-report, reporting by parents, or third-party observation of children’s environments, with the focus mostly on single settings and/or media. This paper reports on innovative research, Kids’Cam, in which children wore cameras to examine the frequency and nature of everyday exposure to food marketing across multiple media and settings.
Digital Object Identifer (DOI): 
10.1186/s12966-017-0570-3
Publication Status: 
Published
Publication Date: 
08/10/2017
Journal: 
International Journal of Behavioral Nutrition and Physical Activity
Volume: 
14
Issue: 
237
Research Group: 
Institution: 
Dublin City University (DCU)
Open access repository: 
No